"You know how much we spend to package our products, Bob? First, every jewel we sell over $500 goes into one of your pretty, purple boxes. We then wrap that box with pretty gift wrap, and tie it with a ribbon. That box gets wrapped in tissue, and is placed in one of your shoppers, along with a private label bottle of Champagne and a fresh-cut, long stemmed rose. It costs us $17 to package each jewel we sell, so the cost of imprinting that packer is of no consequence to me."

"Why would you do that?", I asked. "Well, Bob, consider the husband who purchased those earrings - think about the gift presentation - the pretty box, wrap, bag, Champagne and rose - not to mention the jewel itself - and consider the reception he receives. Think he'll ever come back?"

Lesson learned about repeat business. Have any stories about how packaging created repeat business for you?

Vienna Leather Jewel Boxes