What Exactly Is a Signature Packaging Program?
A great packaging program consists of more than just custom boxes. Once you decide on purple boxes, for example, the challenge is to coordinate your ancillary packaging products - pouches, folders, gift-wrap, shopping bags, etc., with your purple theme. Think of the retailer who uses Robin’s Egg Blue - that’s your target. This type of program - a unified, themed packaging program - is what we call a Signature Packaging Program.