How important is that box? Depends on the box. If it is one of ours – a box of keepsake quality – it will be an asset – a selling tool. It will make every jewel look more expensive, more precious. It will minimize returns - help every sale stick. It will properly reflect your reputation, your store, displays and personnel. It will pave the wave for the next sale.
Your box – a miniature representation of your business – your last-line selling tool. Alive and kicking and doing it’s thing – at the moment of truth.